MY VISION
Growing up in South Africa I always envisioned myself as a global artist, not only being inspired by what the global entertainment industry calls great leaders, such as my music icon Beyonce but South African media personalities like Bonang Matheba and Mama Basetsana Khumalo. These strong Black beautiful Industry leaders solidified and engraved in me that it can be done. You can achieve that vision God imprinted in your heart. So, coming into an industry that is dominated by people who don’t look like me nor share a familiar background, I am taking up that position as an African artist saying that it is our time, the only person you need to prove that you are worthy of taking up that space is yourself, all bets are off!!! Let the world catch up by coming along this journey with me through my music. I am a musician, I make music that is true to my identity, true to my African modernity and I hope you share and enjoy this journey with me.
MY MISSION
BOOK LERATO
Those who know Lerato, know a fun vibrant yet classy woman. Many are yet to truly meet Lerato the artist. Growing up and having to adhere to societal standards of what a female artist should look like or should do or wear, not only restricted my artistry but me as person. Now, having evolved through life experiences, my mission is to show the youth especially young women that you really don’t need to add in all the fluff, dumbing yourself down just to fit the mold. By being Lerato Music, I want you to not only see me as an artist, entertainer and media personality but an experience. My experience becomes your experience.
For Bookings, please e-mail me at: leratomusic30@gmail.com
MY BIOGRAPHY
Lerato Mphahlele who goes by Lerato Music is a multiple award winning Radio producer, Singer and song writer from South Africa. Having worked for the number 1 Advertising agency in Africa and the Middle East for six years heading up Radio production, she made the decision to leave her thriving career to pursue her passion and calling in music.
Lerato Music grew up with both her parents and her older sister in South Africa graduating with her highest level of Education in a BA Corporate Communications Degree at the University of Johannesburg. She then interned and advanced her professional career at Joe Public for the past six years, heading up radio production in the past year. The 29 year old then decided to take a leap of faith in pursuing her calling and passion for music by moving to the United States where she joined her sister and her new family.
Having first stayed in Atlanta Georgia in the past year to further her studies, she has recently moved to Washington where she will be furthering her studies and pursuing her music career.
Lerato has been active in the South African music industry working with industry leaders such as RJ Benjamin, DJ Euphonik, DJ Franky and J’Something from Africa’s successful band, Micasa. She worked with other artists offering her diverse skills in song writing for different genres as well as a vocalist for other successful artists.
Lerato plans to bring a fresh new vibrant sound not only to the US as her base but globally bringing in her African influences. As an upcoming artist she is in a position where she can take advantage of not being confined to one sound but to bring an unexpected yet refreshing sound to the global music industry.
